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The Aloha Publishing newsletter delivers weekly updates on new releases, cover reveals, author tips, and behind-the-scenes insights—keeping our creative community inspired, informed, and connected.
Your Book Should Give Readers Something to Do Aloha Reader, Recently, two very different book campaigns offered the same lesson. MrBeast launched his book with hidden clues, weekly eliminations, and a competition worth $1 million. Meanwhile, Oprah’s Book Club celebrated its 30th anniversary with a month-long experience that includes a reading challenge, achievement badges, curated recommendations, and a podcast reunion. Most authors don’t have MrBeast’s budget or Oprah’s platform. But the...
Meet the Pets Behind Aloha Publishing Aloha Reader, Today, we’re stepping away from our usual publishing talk to introduce you to a few very important members of the Aloha team! These are the animals sitting beside us while we edit your manuscripts, proofread your pages, design your covers, and meet with you on Zoom. They offer moral support during long work-from-home days, provide plenty of comfort, and occasionally make us laugh by doing something precocious or just plain ridiculous....
The Right Signature Speech Can (and Should) Open Closed Doors Aloha Reader, Over the past two weeks, we’ve talked about why your book should begin a bigger conversation and how a signature speech can help your ideas travel beyond the page. But once authors decide to create that speech, many make the same mistake: They deliver a book report. They walk the audience through every chapter, introduce a complete framework, and squeeze in as many stories and lessons as the time limit allows. I...