“What if it were us?” | One question, two years, and a book that launches today!


Why LifeRaft Is One of the Books Closest to My Heart

Aloha Reader,

I've had the privilege of helping bring a lot of books into the world. Every so often, one stays with me long after the last edit. LifeRaft is one of those books.

​LifeRaft: Honoring Your Family as Your Most Important Investment by Shannon and Ryan Warwick launches today and I couldn't wait to tell you about it.

Two Years Around the Table

In late summer 2024, I sat down with Shannon and Ryan for the first of many conversations about this message. Over the next two years, we interviewed, wrote, and combed through every word together, more than once.

Shannon wrote in the acknowledgments that she'll always remember my lunch order, because “we worked through many!” Some of my favorite moments of this project happened over those lunches.

Why I Care So Much About This Message

At its heart, LifeRaft offers a simple challenge: be as intentional about your family as you are about your business.

Think about it. A business has a mission, core values, goals, and regular meetings. Most families have none of those, not because we don't care, but because life is full and we're busy building.

Shannon and Ryan call their answer LIFE, short for Living in Family Enterprise. It brings that same care and structure home, without making home feel like the office.

That challenge landed close to home for me. Working on this book changed how I think about my own family, the conversations we have, and what we're building together.

And here's a little secret: if you read closely, you'll find a couple of examples from my own family tucked into these pages. I'll let you see if you can spot them.

Where It All Began

LifeRaft started with a question Shannon couldn't scroll past.

One morning, she had read about a young widow, the kind of story most of us whisper a prayer over and move on from. That morning, she couldn’t stop thinking about it. She asked herself, What if it were us?

Shannon was married to a successful entrepreneur. Their finances were complicated. Over the years they had settled into a rhythm: Ryan took care of work, and Shannon took care of home.

“I didn't just want a name and number to call if something happened,” she says. “I needed to understand.”

Ryan, meanwhile, has spent his whole career in wealth management. At home, the wills were done, the insurance was in place, and the spreadsheets were clean. He still felt a quiet unease, because he had built the plan on his own.

“I couldn't just hand my wife a binder and expect her to figure it out,” he says.

So they built something together. They call it a LifeRaft: financial clarity, plus the conversations and rhythm that keep a marriage and a family strong.

A Message That Kept Getting Clearer

LifeRaft was written first from Shannon's side of the table, for the spouse standing beside an entrepreneur who may feel a step removed from the full picture. That heart never changed.

What changed, draft after draft, was how clear and powerful the message became. Shannon and Ryan sat down with client families and listened to their stories. And they wove the book's ideas into the way their firm, R|W Investment Management, serves families every week.

By the final manuscript, LifeRaft was a way of living and working they had already put into practice, not just a book to hold.

Every chapter ends with a LifeRaft Drill, a short exercise couples do together. Free worksheets are available at LifeRaftWealth.com. And Shannon and Ryan's favorite reminder? Done is better than perfect. Start where you are and build the raft one piece at a time.

What This Means for You

You may not be an entrepreneurial couple, but if you've been carrying a message for a while, I hope Shannon and Ryan's story encourages you.

Their book didn't arrive fully formed. It grew clearer with every conversation, until the message and their daily work became one and the same.

Get Your Copy

📘 Get your copy of LifeRaft here​

If you are or know an entrepreneur and the spouse building alongside them, this would make a meaningful gift. And because it's brand new, a few honest words in a review help it reach the families who need it.

Mahalo for being part of a community that believes the most important things we build deserve our full intention, starting at home.

With gratitude and Aloha,

Heather Goetter
Ghostwriter and COO, Aloha Publishing

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