Back-to-School =
Back-to-Book Sales?

Hi Reader,

Back-to-school season isn’t just for students and teachers. It’s also a golden marketing opportunity for authors! And it’s right around the corner…

Many authors forget to consider how their book could be used in a classroom setting. But right now, teachers, professors, and instructors are planning lessons, writing syllabi, and looking for fresh materials for their classrooms. This is your chance to position your book as a resource they can use.

Here’s a 10-minute book marketing task for you to tackle this week:

1. Spend a few minutes thinking about how your book could add value in a classroom setting.​
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   • Have you written a business or leadership book? Communication professors or MBA programs might find it perfect for their curriculum.
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   • Written a children’s book about animals? Elementary school teachers or librarians may want to pick it up as part of nature or animal units for classroom readings.
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2. Write a quick social post (or email to your list) sharing this idea:
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   • “As teachers get ready for the school year, I’d love to share how [Your Book] could be a fun and educational addition to your classroom! [Explain the value Your Book could bring.]”
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   • Link directly to your book and/or invite teachers to reach out for more info.
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That’s it. Ten minutes of effort to frame your book in a new way just in time for back-to-school.

Give it a try this week. Your future readers (and their students!) will thank you.

You’ve got this!

Beth Berger
CTO & Brand Strategist