Do I Really Need to Write a Book to Build My Business?

Aloha friends,

If you’ve been receiving our newsletters for awhile now but haven’t written or produced a book, you might be wondering:

“Do I really need to write a book to build my business?”

The short answer? Not always.

The better answer? It depends on why you want a book and what season you are in right now.

Here’s how we help people think about it…

When a book is the right move

A book is powerful when you already have something proven to say. If you have a clear perspective, a body of work, or a method that others consistently ask you about, a book can bring that together in a way nothing else does.

Books work especially well when you want to:

• Establish authority and thought leadership
• Open doors to new opportunities for consulting, partnerships, and even speaking engagements
• Create tangible assets that can outlive any single launch or platform
• Charge more for your professional services

A book provides you with:

Credibility: A book signals a huge commitment to your work and shows the world that you not only know what you’re doing, but that you’ve achieved a level of success worth sharing.

Clarity: Writing forces you to articulate what you really believe, how you help others, and what sets your approach apart from the rest.

Long-term leverage: A book can support your work for years—across stages, seasons, and platforms—scaling your impact far beyond what you can do in your current season.

How Aloha helps people decide before they commit

At Aloha Publishing, we don’t believe everyone needs a book right now but you do need a book in your future.

Our role is to help you determine:

• Whether a book will serve your long-term professional goals
• What kind of book makes sense for your specific work and audience
• When the timing is right and when it is worth waiting

Sometimes that conversation leads to a book. And sometimes it leads to better clarity before a book.

Both are wins!

So, if you’ve been wondering about using a book to help build your business, know this: we are always happy to help you think it through with no pressure. Let’s have a conversation!

Warmly,

Beth
​Director of Acquisitions and Author Relations
Aloha Publishing